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Tablets: Pricing Trends, Market Evolution, and Competing with Apple
Presented by Avi Greengart, Research Director, Consumer Devices
April 4, 2012
While it was relatively easy to track the market when Apple announced the iPad in January 2010, there are now over 325 different SKUs (distinct models) on shelves at carriers, big box retailers, and major online outlets. Competition is intensifying as Apple ups the ante with the new iPad and its competitors introduce new products, adjust prices or exit the market entirely. Join us for an exciting session that will provide objective, pragmatic advice on the opportunities and challenges in this explosive consumer device category. Registrants will have the exclusive opportunity to download this new, proprietary data.

Current Analysis will illustrate shifts in the tablet market by examining trends in tablet pricing, availability, and features across major online, carrier, and retail channels. We will provide strategic insights gleaned from access to key executives and hands-on experience with every significant connected device launched in the past decade. In particular, we will provide critical insights on why the iPad has been so successful – and where tablets fit into the world of phones, laptops, and the digital home.
In this Analyst Web Briefing, Avi Greengart, Current Analysis Research Director for Consumer Devices, provides guidance on how to navigate the market going forward, explaining why so many tablets have failed, and what competitors building devices using Windows 8, Android, and other operating systems can do to carve out a spot for themselves in a market increasingly dominated by Apple.
Pricing Trends: Effect of New Entrants – and Exits
Distribution Trends: Connected Tablets vs. WiFi Only
Tablet Market Evolution
Competing with Apple
Best Practices
Inaugural Web Briefing
Will Provide Direct Access to EXCLUSIVE Analysis

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