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Collaboration and Conferencing

The Impact of Social Networking

Brad Shimmin
Principal Analyst, Collaboration and Conferencing

February 2009

Whether building a global, online community or simply streamlining a basic business process, enterprise customers are seeking to understand and make use of the many tools, platforms and services that make up the runaway locomotive known as social networking. The rationale is simple. By allowing users to cultivate their own network of peers, manage their own online presence and exchange information within self-organized groups, enterprises hope to foster agility, improve productivity, reduce capital expenditures and cut travel costs.

Eager to capitalize on the industry momentum surrounding this combination of corporate collaboration and consumer socialization, vendors within the collaboration and conferencing space have begun to rethink the way enterprise users interact. For example, collaboration and productivity suite providers have made inroads into social networking practices, opening their doors to the user information housed within public social network services (SNC) such as LinkedIn and Facebook. And Web conferencing vendors have coupled their real-time collaboration tools with long-running community features such as user profiles and community polling/discussions.

And yet, these early forays have only scratched the surface of what is possible. They have also exposed a number of limitations and cautions. In this telebriefing, Brad Shimmin, Principal Analyst, Collaboration and Conferencing for Current Analysis examines how Social Networking concepts, techniques and tools have altered the market for Web conferencing and collaboration suite solutions. Brad will break down social networking drivers, explore its drawbacks and provide advice on how vendors can leverage this important collaboration trend.

This telebriefing addresses questions such as:

  • What are the latest trends in consumer-oriented social networking solutions suitable for the enterprise?
  • How are Web conferencing and collaboration suite vendors adopting social networking techniques and tools?
  • What drawbacks and pitfalls await vendors seeking to leverage social networking concepts?
  • How can social networking concepts improve employee productivity and heighten corporate agility?


Click Here to Replay this Telebriefing or Download the Podcast.

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