Current Analysis Product Assessments are central to our analysis in most market segment that we cover. In many ways they are the ultimate form of analysis in our Services, building on our Intelligence Reports and Company Assessments, and diving into the details of products and services as competitive differentiators. As such they are the most granular format for competitor perspectives and advice, delivering analysis on strengths and weaknesses at the product level.
A key element of each Current Analysis Product Assessment is the Current Perspective rating. The objective of the Current Perspective rating is address each product’s comparative threat level in the market place, providing a top-level viewpoint that is followed with justifications in the text of the Product Assessment. The guidelines for the ratings are provided in the table shown.
Leader(s): Set agenda due to technology, features, functionality, and/or market presence. Likely to make significant gains in (or maintain leading) market share.
Very Strong: Very strong competitive position due to features and functionality – very well positioned to win new accounts but must enhance value-added services or innovation to lead the market.
Strong: Completeness, differentiators and/or enhancements establish strong competitive position – Competitively well positioned to win in new accounts.
Competitive: Solid, but middle of the road market position. Expected to neither gain nor lose appreciable market share, and to be strongest in the installed base.
Vulnerable: Qualifications due to features, functionality, pricing, which impact competitive standing - Likely to see some decrease in market share due to competitive threats unless corrective action is taken.
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