AT&T GoPhone
AT&T has simplified its prepaid offerings by removing its monthly Pick Your Plan option, focusing more on the pay-as-you-go crowd. Moreover, after a declining trend in 2009, the carrier has finally seen positive prepaid net additions in Q1 2010. (6/30/2010)
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Boost Mobile Pay As You Go, Daily Chat & Text, Monthly Unlimited
Boost remains competitive. The company has expanded its unlimited offerings with its $60 BlackBerry plan geared toward bringing in higher-ARPU customers. (6/30/2010)
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T-Mobile Perpaid and FlexPay
One of the stronger competitors in the prepaid market, T-Mobile uses aggressive pricing for voice calling, messaging, and data – coupled with a wider selection of handsets – to make the company one of the top prepaid providers. (7/1/2010)
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TracFone, Safelink, NET10 and Straight Talk
TracFone is a prepaid leader in the U.S. in terms of subscribers. It supports multiple brands and each targets a distinct market segment. Due to increased competitive pressure, the company has begun reshaping its pay-as-you-go offerings. (7/1/2010)
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Verizon Wireless Prepaid
Virgin Mobile USA, Common Cents, and Assurance have begun to emerge with aggressively priced plans. Sprint’s brands are segmented and have a clear goal: stealing the prepaid market growth enjoyed by rivals Leap Wireless, MetroPCS, and TracFone. (6/30/2010)
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Virgin Mobile Pay As You Go and Monthly Plans
Virgin Mobile USA, Common Cents, and Assurance have begun to emerge with aggressively priced plans. Sprint’s brands are segmented and have a clear goal: stealing the prepaid market growth enjoyed by rivals Leap Wireless, MetroPCS, and TracFone. (7/2/2010)
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• Sections
  
• - Current Perspective Rating
• - Product Strengths & Weaknesses
• - Product Buying Criteria
• - Product Metrics

Top

• Buying Criteria
  • Simplicity
    
  • Cost
    
  • Services
    
  • Equipment Options
    
  • Continuity

Top

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• Product Metrics
  • Plan Overview
    • Plan Name(s)
    • Voice Plan Strategy
    • Service Type
  • Account Refill Features
    • Impact on Service Charges
    • Impact on Airtime Balance Expiration
    • Refill Automatically
    • Refill via Cards
    • Refill Over the Air from Handset
    • Credit, Debit Card, or Bank Account Linkage
    • Bonus Reward Programs
  • Account Depletion Features
  • Monthly Charging Strategy
    • Daily Charging Strategy
    • Initial-use Airtime
    • Subsequent-use Airtime
    • Primetime Airtime
    • Off-peak Airtime
    • Roaming On-net Airtime
    • Roaming Off-net Airtime
    • Text Messaging
    • Picture Messaging
    • Instant Messaging
    • Wireless Internet
    • Push To Talk
  • Starter Kits
    • Cellphones in Prepaid Starter Kits
    • Initial Service Value
    • Rebates
  • Operational Details
    • Host Cellular Network Carrier
    • Content Partnerships
    • Technology
    • Phone Number Expiration Period