Companies We Cover
Prepaid Cellular Services
Wireless Services - U.S.
Prepaid Cellular Services
| Available Product Assessments | Report Contents | About Product Assessments | How to Get Product Assessments |
Product Landscape (Ranking based on Buying Criteria ratings)  
 
Report Information
Available Product Assessments
Report Contents
Buying Criteria
Product Metrics
How to Get Product Assessments

About Product Assessments
Current Analysis Product Assessments provide a timely and in-depth evaluation on how leading products and services in a market measure up to their competition.
Updated regularly by our industry-leading analysts, Product Assessments deliver an objective look at a product's strengths and weaknesses, ratings on how well the product meets specific customer buying criteria, and detailed product metrics. Available side-by-side product comparisons help you make better business decisions.
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More on Wireless Services - U.S. | Coverage Description | Sample Competitive Intelligence |
| Companies | Markets | Products | Intelligence Report Summaries | | Client Access |
. Available Product Assessments

AT&T GoPhone
AT&T is a strong provider of prepaid cellular services due to its extensive distribution, wide footprint and broad range of services. As the competitive prepaid landscape changes, AT&T needs to meet those threats. (1/8/2010)
| Client Access | Purchase Advisor Online: Price $495 |

Boost Mobile Pay As You Go, Daily Chat & Text, Monthly Unlimited
Boost regains its competitive edge led by its $50 Monthly Unlimited product. Now, it shifts to a voice-centric value message and away from the lifestyle brand it played up in the past, expanding its demographics. (1/8/2010)
| Client Access | Purchase Advisor Online: Price $495 |

T-Mobile Perpaid and FlexPay
T-Mobile is a strong competitor in the prepaid market due to its aggressive pricing for voice calling, messaging and data. The provider’s FlexPay plans, which mirror its postpaid plans and options, trump many similar hybrid prepaid plans. (1/8/2010)
| Client Access | Purchase Advisor Online: Price $495 |

TracFone, Safelink, NET10 and Straight Talk
TracFone is a prepaid leader in the U.S. The carrier has multiple brands under its umbrella: TracFone, Net10, SafeLink and Straight Talk. The company is a master at creating different prepaid brands for specific target segments. (1/8/2010)
| Client Access | Purchase Advisor Online: Price $495 |

Verizon Wireless Prepaid
Although prepaid is not its focus, Verizon Wireless is a competitor in the prepaid cellular service market due to its network quality reputation and large mobile-to-mobile calling proposition. (1/8/2010)
| Client Access | Purchase Advisor Online: Price $495 |

Virgin Mobile Pay As You Go and Monthly Plans
Virgin Mobile USA is a strong competitor in the prepaid cellular service market helped by a $50 unlimited calling offering and messaging-only plans. Access to a high-speed network also lays the foundation for expanded and differentiated service offerings. (1/8/2010)
| Client Access | Purchase Advisor Online: Price $495 |


. Product Assessment Report Contents
  • Sections
  • - Current Perspective Rating
  • - Product Strengths & Weaknesses
  • - Product Buying Criteria
  • - Product Metrics

Top

  • Buying Criteria
    • Simplicity
    • Cost
    • Services
    • Equipment Options
    • Continuity

    • Top

  • Product Metrics
      • Plan Overview
        • Plan Name(s)
        • Voice Plan Strategy
        • Service Type
      • Account Refill Features
        • Impact on Service Charges
        • Impact on Airtime Balance Expiration
        • Refill Automatically
        • Refill via Cards
        • Refill Over the Air from Handset
        • Credit, Debit Card, or Bank Account Linkage
        • Bonus Reward Programs
      • Account Depletion Features
      • Monthly Charging Strategy
        • Daily Charging Strategy
        • Initial-use Airtime
        • Subsequent-use Airtime
        • Primetime Airtime
        • Off-peak Airtime
        • Roaming On-net Airtime
        • Roaming Off-net Airtime
        • Text Messaging
        • Picture Messaging
        • Instant Messaging
        • Wireless Internet
        • Push To Talk
      • Starter Kits
        • Cellphones in Prepaid Starter Kits
        • Initial Service Value
        • Rebates
      • Operational Details
        • Host Cellular Network Carrier
        • Content Partnerships
        • Technology
        • Phone Number Expiration Period
 

Top

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About Current Analysis Product Assessments
Current Analysis Product Assessments offer an objective evaluation of a product's strengths and weaknesses, ratings on how well it meet specific buying criteria, and detailed product metrics. Updated regularly by our industry-leading analysts, the reports provide a trusted appraisal of how a product measures up to its competitors.
Our industry-recognized analysts are trusted as providers of tactical, actionable competitive research. Their reports are based on analysis of news and product announcements, financial and stock market information, industry forecasts, technology developments, and their own in-depth knowledge of the industries they cover.
How to get Product Assessments
• Vendors competing in the markets we cover can read Product Assessements with a subscription to our CurrentCOMPETE Competitive Intelligence Platform.
Click here to sign up for a demo of our CurrentCOMPETE Competitive Intelligence Platform
• Product Advisor reports can be Purchased Online. They include the product strengths and weaknesses analysis, buying criteria evaluation, and product metrics.
Look for the Purchase Advisor Online links.


Current Analysis provides Competitive Response solutions that enable companies to effectively anticipate and counter competitive threats, and win more business. This is achieved through the rapid delivery of tactical, actionable intelligence to help fast-paced companies compete in highly volatile markets.
Click here to sign up for a demo of our CurrentCOMPETE Competitive Intelligence Platform


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