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CES 2015: Current Analysis identifies major device trends

London - 12 January 2014

CES, the biggest global consumer electronics and technology trade show, is unmatched in scope and breadth. Its focus on the whole market – from suppliers to press to retail buyers – makes it the ideal place to identify key trends, assess ecosystem maturity, and see where new market entrants are concentrating. Current Analysis’ Avi Greengart identifies key device trends.

Digital Home/Connected Devices

If there was a single buzzword at CES that trumped all others, it would be 'IoT' – Internet of Things,” says Avi Greengart, analyst at Current Analysis. Samsung predicted that all of its devices will be Ethernet connected within the next three years. According to Current Analysis, there were dozens of home automation systems on display at CES, typically consisting of an IP camera for monitoring or security, motion sensors, contact sensors, and connected lighting.

Some vendors focused on ease of setup, others on reliability. Several smaller vendors offered unique features in one area, for example IP cameras with 720 degree views, lighting panels that control multiple switches, and many products had no clear differentiation at all. “What is clear is that there is little consumer demand for this category beyond early adopters. A lot of consumer education is needed, but it is certainly a key area of investment by vendors large and small," says Greengart.

Wearables

According to Current Analysis, wearable technology was everywhere at CES, with smart watches combining various levels of fashion, apps, and connectivity. “Withings, previously best known for connected scales, stole the show with attractive and affordable analog watches that incorporated minimal fitness tracking capabilities. At the other extreme, Burg showed off garish smartphonewatches that make Samsung’s Gear S look staid. We saw at least two smart rings – one designed as a gesture control, one as a bulky notification device,” says Greengart.

“For every smartwatch we saw, there were at least two fitness devices. Much of the Sands Convention Center looked like an endless series of miniature gyms. While each vendor tried to tell a unique story around their product, this certainly appears to be a case of overinvestment in a category. Most of these companies are unlikely to be in business two years from now.”

Connected Car

If you did not know the acronym ADAS before CES, you almost certainly encountered it at the show. ADAS stands for Advanced Driver Assist Systems, and consist of everything from back up cameras to self-driving cars. Greengart says: “Audi concocted a massive PR stunt when it sent journalists on a 500 mile journey to CES in a self-driving car, but it was hardly alone in focusing on the connected car at the show. NVIDIA and Qualcomm both highlighted their efforts to provide the silicon behind the systems, vendors like Kenwood and Pioneer showed off aftermarket systems that integrate with smartphones, and carriers like AT&T held developer hackathons to tie phones, safety, and connectivity together.”

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NOTES

If you are interested in reading more about Current Analysis' latest market insight, please visit their Consumer Platforms and Devices website.

CES is an internationally renowned consumer electronics and technology trade show, attracting major companies and industry professionals worldwide.

About Current Analysis

Current Analysis is a leading provider of market intelligence and advice that helps global IT and telecom professionals compete, innovate and improve performance. For over 15 years, their independent experts and proprietary services have empowered fast-paced companies to quickly identify opportunities to drive growth and market leadership. Relied upon as an unbiased and trusted partner. For more information, please visit our website or follow Current Analysis' twitter.

For more information

Please get in contact if you have any questions on this or any other Current Analysis insights. Analysts are available to comment. Contact Verena Niederacher at the Current Analysis press office on +44 (0) 207 936 6536 or email .

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