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Current Analysis Report Reveals Opportunities and Risks in the Growing Demand for Data Visualization

Leading Market Intelligence Firm Releases Advisory Report on Market Trends, Enterprise Requirements and Vendor Assessment for Data Visualization and Discovery

Sterling, VA, USA – January 21, 2014 - Current Analysis, Inc. a leading provider of timely, practical market intelligence and advice to the global IT and telecom industry, announced today the availability of its latest Market Advisory Report on Enterprise Data Visualization and Discovery.

The new Market Advisory Report details the key market trends in data visualization and discovery tools. The report examines big data and the tools used to visually derive business value from the billions of rows of data residing in corporate data stores, the web and even within spreadsheets themselves. Additionally, this new report explores and uncovers current requirements of enterprise customers exploring the advantages and near-term drivers of data visualization and discovery as well as the opportunities and associated risks to those enterprises willing to use data as a means of growth.

“Enterprise customers no longer need to invest in data scientists and data center infrastructure in order to realize the benefits of big data,” commented Brad Shimmin, Research Director of Business Technology and Software at Current Analysis, Inc. “Technology providers are racing to the cloud with mobile-friendly data visualization and discovery tools that speed time to knowledge for business owners and business line managers through self-service, yet guided, data analysis. However, by putting such power into the hands of business owners, these solutions also raise a number of data security, governance and management issues that have yet to be fully resolved within this dynamic marketplace.”

Some of the new Current Analysis Report key findings include:

  • Data visualization and discovery tools seek to speed human thought in making business decisions using a wide array of data sources.
  • Current tools are evolving to augment and replace traditional BI and data warehouse analytical tools.
  • Leading vendors are pushing into the cloud and focusing on mobility as a means of making big data more digestible.
  • Buyers must approach these tools with caution, as access to more and broader data points only heightens existing concerns over trust and validity.

To download a complimentary copy of this Current Analysis report click here:

About Current Analysis

Current Analysis, Inc. is a leading provider of timely, practical market intelligence and advice that helps global IT and telecom professionals compete, innovate and improve performance. For over 15 years, our independent experts and proprietary services have empowered fast-paced companies to quickly identify opportunities to drive growth and market leadership. Relied upon as an unbiased and trusted partner, Current Analysis serves more than 35,000 professionals representing over 1,300 enterprises. Headquartered in the Washington D.C. metro area, we provide global reach with offices in Paris, London, and Singapore. Learn more now at


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