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Current Analysis Extends Industry’s Most Trusted Competitive Intelligence Solution to Salesforce Platform

Industry-leading competitive intelligence solution to be seamlessly integrated with Salesforce CRM Platform

Sterling, VA – June 26, 2014 – Current Analysis, a leading provider of timely, practical market intelligence and advice for the global IT and telecom industries, announced today the launch of a new addition to its competitive intelligence suite of solutions - CurrentCOMPETE for Salesforce. CurrentCOMPETE is widely recognized as the leading source of timely, actionable market, competitive and sales intelligence. Global IT and telecom professionals depend on CurrentCOMPETE to gain unbiased research and recommendations, offering them a unique tactical perspective on the impact of competitive activity.

“By Integrating into our clients’ sales workflow, we provide sales professionals with instant access to in-depth, unbiased analysis on the strengths, weaknesses and strategies of competitors and their respective product portfolios, as well as timely insights into relevant industry events that can dramatically impact sales productivity and win rates,” commented Tim Dowd, CEO and President of Current Analysis. “Our Salesforce application seamlessly enables sales teams to better compete and win and is perfect for preparing for sales calls, responding to RFPs, tracking trends, staying current on the industry and events, and having quick access to critical information on their most important competitors. We give sales reps the sales intelligence they can use immediately and tools that will help them sell more effectively, enabling them to accelerate the sales process and increase competitive advantage.”

This streamlined application provides on-demand access to the latest analysis and intelligence on the IT and telecom markets and competitors in a simple, convenient format with integrated Salesforce workflow actions. The application provides quick entrée to in-depth company and product assessments and the ability to conduct head-to-head comparisons. Companies can quickly find information on competitive products, services and companies, understand relative strengths and weaknesses, marketing and sales strategies, partnerships, buying criteria, metrics and more, along with Current Analysis’s impartial analytical perspective and recommendations for vendors, competitors and buyers.

Outsell, Inc., a leading provider of research and analysis on the information and research industries, recent end-user study found that 80% of sales professionals feel that integrated external information is extremely important to their workflow. As sales organizations adopt more agile methods, they found that sales people need to have information at their fingertips and the ability to develop insights and customized solutions targeted to theirprospects.*

“Our new CurrentCOMPETE application will increase sales productivity and shorten time to revenue by pro-actively delivering on-demand sales and competitive intelligence directly inside Salesforce,” said Haidee Calore, SVP Marketing & Product Development for Current Analysis. “This exciting new service helps companies obtain the best competitive intelligence to quickly identify opportunities, respond to competitive threats and take immediate sales actions. It also helps companies develop more effective sales strategies and market differentiation, while positioning their company and solutions to achieve sales advantage.”

CurrentCOMPETE for Salesforce accelerates how companies can connect with customers in a whole new way with actionable insights and analysis on competitors and their products enabling them to improve sales effectiveness and win more business. For more information visit

*Companies must subscribe to CurrentCOMPETE to be eligible to obtain access to CurrentCOMPETE for Salesforce.


About Current Analysis

Current Analysis, Inc. is a leading provider of timely, practical market intelligence and advice that helps global IT and telecom professionals compete, innovate and improve performance. For over 15 years, our independent experts and proprietary services have empowered fast-paced companies to quickly identify opportunities to drive growth and market leadership. Relied upon as an unbiased and trusted partner, Current Analysis serves more than 35,000 professionals representing over 1,300 enterprises. Headquartered in the Washington D.C. metro area, we provide global reach with offices in Paris, London, and Singapore. Learn more now at

About Salesforce is the world’s largest provider of customer relationship management (CRM) software. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps. It powers Salesforce CRM, more than 3 million custom apps built by customers and more than 2,000 apps developed by partners in its ecosystem. Apps built on the Salesforce1 Platform can be easily distributed and marketed through the Salesforce1 AppExchange. Salesforce, Salesforce1, AppExchange and others are trademarks of salesforce, Inc. For more information about (NYSE: CRM), visit:


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