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Current Analysis' 2015 predictions for mobile operators

London - 18 December 2014

Current Analysis' 2015 predictions for mobile operators

As the end of 2014 draws near, Current Analysis identifies the trending consumer services topic areas that will impact both European and US fixed and wireless mobile operators in 2015.

Debate over net neutrality far from over

The debate over net neutrality shows no signs of letting up, meaning that the controversial regulatory and legal battles will continue for the foreseeable future. In Europe, where the mobile market is struggling to retain value, carriers will increasingly look to offer bundles of fixed and mobile services, while in the US mobile carriers will continue engaging in relentless price competition around data access, but will also seek to build customer loyalty and keep rivals from poaching their subscribers.

No end in sight for price war in the US

US mobile operators spent 2014 launching retaliatory data pricing salvos against one another, and the barrage will continue into 2015. With the four national operators deploying robust LTE footprints, opportunities for service differentiation are growing scarcer. The greatest price erosion ever in the industry was experienced during Q3 2014.

M&A activity set to continue

US merger and acquisition activity was largely relegated to small acquisitions in 2014. The trend will likely continue as a growing number of small wireless operators struggle to compete against nationwide carriers that have better scale and are engaged in an aggressive price war.

OTT and operators - from foes to friends?

The impact of OTT services grew during 2014, and carriers are finding it increasingly difficult to compete against OTT messaging apps. Many, such as WhatsApp and Facebook Messenger, are garnering significant scale and threaten carrier relationships with their own customers. This scenario will encourage the growth of partnerships between carriers and OTT players during 2015, with the OTT providers benefitting from the carriers' customer relationships.

WiFi calling on the rise as market evolves

Meanwhile, WiFi has become a critical component of some carriers' business models as they use the technology to offload traffic from their congested networks. However, WiFi's availability is also opening the door to new competitors using unlicensed spectrum to challenge carriers' services that are delivered over licensed airwaves. WiFi's market impact will evolve during 2015 on multiple fronts, including a broader adoption of WiFi calling.

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NOTES

All numbers used in this text are based on the Current Analysis report 'Fifteen Predictions for Consumer Services in 2015.' In the report Current Analysis' Consumer Services Practice forecasts the top 15 trends that will impact both European and US fixed and wireless mobile operators in 2015. Predictions encompass five key consumer services topic areas: Communications, Services Ecosystem, Content, Connected Life and Commerce.

2015 is approaching and with it some exciting developments in the global mobile operators market.

About Current Analysis

Current Analysis is a leading provider of market intelligence and advice that helps global IT and telecom professionals compete, innovate and improve performance. For over 15 years, Current Analysis' independent experts and proprietary services have empowered fast-paced companies to quickly identify opportunities to drive growth and market leadership. Relied upon as an unbiased and trusted partner. For more information, please visit their website or follow Current Analysis' twitter.

For more information

Please get in contact if you have any questions to this or other Current Analysis reports. Analysts are available to comment. Contact Verena Niederacher at the Current Analysis press office on +44 (0) 207 936 6536 or email .

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