Changes in Device Financing Options Heat Up Competition Among U.S. Carriers
Leading market intelligence firm launches new service that tracks carrier device financing plans and early upgrade pricing
Sterling, VA, USA – June 18, 2014 – Current Analysis, Inc., a leading provider of timely, practical market intelligence and advice for the global IT and telecom industries, announced today new, detailed device financing and early upgrade pricing services as part of its CurrentTRACK product portfolio. The most recent data showed that 94.7% of traditional two-year handset plans are now offered with a device financing option among national carriers.
“While T-Mobile started the early upgrade trend, rivals – especially AT&T and Sprint – are pushing similar services hard,” commented Avi Greengart, Research Director, Consumer Platforms and Devices at Current Analysis. “Just last week, AT&T announced that nearly half of its device sales this past quarter – 3.2 million – were made on the Next early upgrade/device financing program. Recognizing both the complexity and rapid changes to these plans, our new tracking service captures all of this data and gives carriers and vendors the ability to decode the complication and make the strategic and tactical pricing decisions they need to compete effectively.”
This new service tracks carrier early upgrade plans (such as Next, Jump, Easy Pay, Edge and Simple Connect) and device financing offered by the national carriers across six metros (Atlanta, Chicago, Los Angeles, New York, Oklahoma City and Seattle). Features include: full price, rebates, down payment, monthly costs, total cost over term and additional fees, discounts, terms, etc. This data is tracked on a per-metro basis, providing insight into regional pricing variations across carriers. As carriers change their terms and fee structure, the metrics we track will be adjusted accordingly.
“Each carrier has a different set of fees, upgrade options, pricing terms and service discounts, making it extremely difficult for carriers to see how they compare and equally hard for vendors to understand how their products compare to their competitors,“ noted Meredith Eitt, Senior Analyst, Consumer Platforms and Devices for Current Analysis. “The metrics aren’t static either; each carrier has updated its terms and changed fees and plan features since first launching them.”
The new content tracks the following carriers:
- Sprint (Upgrade pricing to be added when available)
- Verizon Wireless
- U.S. Cellular
Data is collected weekly and can be viewed online or downloaded to Excel. Like all CurrentTRACK products, analyst inquiry is included; Current Analysis analysts can discuss trends in the data or help clients structure and search the data to answer client-specific questions.
To learn more about this new service and other Current Analysis consumer device tracking services, visit: http://www.currentanalysis.com/s/ct/CurrentTRACK-CPD.asp
About Current Analysis
Current Analysis, Inc. is a leading provider of timely, practical market intelligence and advice that helps global IT and telecom professionals compete, innovate and improve performance. For over 15 years, our independent experts and proprietary services have empowered fast-paced companies to quickly identify opportunities to drive growth and market leadership. Relied upon as an unbiased and trusted partner, Current Analysis serves more than 35,000 professionals representing over 1,300 enterprises. Headquartered in the Washington D.C. metro area, we provide global reach with offices in Paris, London and Singapore. Learn more now at www.currentanalysis.com.