Current Analysis Tackles New Frontiers on Mobile Device Pricing Coverage
Leading Market Analysis Firm Now Tracking Unsubsidized and Financed Mobile Handset Pricing Models.
Sterling, VA, USA, June 18, 2013 – Current Analysis, the market leader in continuous, tactical competitive intelligence for the telecommunications and information technology markets, announced today the expansion of their mobile handset pricing data tracking. To accommodate recent changes in operator handset pricing structures and financing options – models where postpaid handsets will no longer be subsidized – Current Analysis has revamped its retail and web tracking and reporting in order to continue offering meaningful comparative and trending analysis across carriers.
“Consider the recent changes at T-Mobile USA. Instead of purchasing subsidized devices at a deep discount, customers now pay an initial down payment in the store, then pay off the remaining cost of the phone over time,” commented Peter Jarich, Vice President of Consumer and Infrastructure at Current Analysis. “While the flexibility might be welcome by customers, the ability to compare carrier pricing schemes has been complicated.”
To address this dynamic, the following enhancements were launched this week:
- New device financing data fields
- Total Cost of Phone calculations estimating the total cost of the phone over two years with Monthly Payments included when applicable
- Compare features allowing users to compare data by Upfront Cost or by Total Cost, including Monthly Payments as needed
- Additional pricing content viewable both online and via Mobile Handset Retail Scorecard
As always, analyst inquiry is included with the service. Along with Avi Greengart, Research Director for Consumer Devices, analysts Meredith Eitt and Peter Han are available to answer questions about the data. To learn how to gain access to Current Analysis carrier handset pricing, as well as other Consumer Device analysis, please visit http://www.currentanalysis.com/s/cd-currenttrack.asp.
About Current Analysis
Current Analysis (http://www.currentanalysis.com) is the only provider of continuous, in-depth tactical competitive intelligence, analysis, and advice. The company has been helping leading telecommunications, information technology, and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,400 global enterprises.
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