Carrier Music Streaming: Current Analysis’ Latest Research on Emerging VAS Models, Partnerships, and Business Rationale
Analysts Emma Mohr-McClune and Deepa Karthikeyan look at the various carrier incentives and service models in play today in Europe and the U.S.
Sterling, VA, USA, May 16, 2013 – Current Analysis, the market leader in continuous, tactical competitive intelligence for the telecommunications and information technology markets, announced today the release of their latest advisory report on carrier strategies in bringing partner music streaming services to market, authored by Emma Mohr-McClune, Service Director, Global Consumer Services, and Deepa Karthikeyan, Senior Analyst, Consumer Services U.S.
A significant number of carriers across Europe and beyond have now launched a music streaming service in partnership with a third-party provider, either white-labeled or co-branded, and with a great deal of variety in service model and strategic purpose.
“Most services target loyalty promotion. Others aim to improve data attach rates, by incentivizing WiFi-reliant smartphone owners to upgrade to a data bundle,” said Peter Jarich, Vice President, Consumer and Infrastructure at Current Analysis. “Other carriers are leveraging opportunities around market footprint expansion, OEM-offset and potentially new reseller revenue as emerging ‘try-before-you-buy’ music streaming service models evolve.”
“With the exception of Sprint, none of the Tier 1 carriers in the U.S. offer a comprehensive carrier-centric music solution, ceding the control of mobile music to OTT players such as Pandora and Spotify completely,” added Emma Mohr-McClune. “Carriers are ill advised to ignore the loyalty promotion and acquisition opportunities that mobile music presents today and should follow the lead of their European counterparts by seeking out mutually beneficial partnerships with leading OTT players, OSs and handset manufacturers.”
To see the more in-depth analyst insights into the models in this market and learn what vendor actions are recommended, download a complimentary copy of the full report at http://www.currentanalysis.com/f/2013/carrier-music-streaming/.
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Current Analysis (http://www.currentanalysis.com) is the only provider of continuous, in-depth tactical competitive intelligence, analysis, and advice. The company has been helping leading telecommunications, information technology, and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,400 global enterprises.
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