Internet Protocol Television (IPTV)
Solution Assessments

Internet Protocol Television (IPTV) is critical to the short-term and future success of multi-play telecom and cable operators. IPTV technology enables the distribution of television content over IP technology that is designed to give the viewer a much more interactive and customized experience than conventional broadcast TV.

IPTV solutions and technology promises to extend interactive multimedia applications to consumers such as video on demand (VoD), network-based PVR (nPVR), and localized programming guides that adapt to consumer preferences. IPTV solutions rely on two-way signals transmitted through the carrier’s network to enable interactive communication between content servers and the customer’s set-top box (STB).

Service Description

Delivered via our web-based platform, Current Analysis’ IPTV Solution Assessments track and analyze the technologies and equipment companies shaping the overall IPTV market. Comprehensive coverage includes vendor Solution Assessments and analysis of key events. IPTV solutions are rated on the following selection criteria:

• The ability to establish and scale content delivery systems, primarily originated from VoD server roots, that support software for IPTV applications such as VoD, ad insertion, and nPVR.
• The ability to incorporate the management of IPTV services with existing carrier back-office operations and practices.
• The ability to integrate content security technology, such as to ensure the integrity of IP-based video applications... digital rights management (DRM) and conditional access system (CAS) technologies.
• The ability to innovate and manage head-end systems that concentrate the video networking technologies required to deliver video over broadband. This addresses platforms that support media encoding and related capabilities such as content distribution.
• The ability to develop and support IPTV middleware that enables operators to differentiate their multi-play and IPTV service offerings from competitors.
• The ability to dynamically interoperate with a diverse range of set-top box (STB) technologies according to operator preferences. This includes diversity of STB options and the ability to interoperate with requisite video networking protocols such as MPEG4/H.264 encoding.

Market Segments Covered

• Content Delivery System - Network video servers, primarily originated from VoD server roots, that support software developed and dedicated to IPTV applications such as VoD, ad insertion, and nPVR.
• Content Security - The technology required to ensure the security and integrity of IP-based video applications such as IPTV. Specifically, this addresses digital rights management (DRM) and conditional access system (CAS) technologies.
• Head-end Systems/Encoders - Part of network that concentrates video networking technologies required to deliver video over broadband. Specifically, this addresses platforms that support encoder capabilities and closely related capabilities such as content distribution.
• IPTV Middleware - Software embedded in operator server and consumer CPE technologies (typically set-top boxes) that manage the user interface and the delivery of video to the TV such as IP-based video broadcast and video on-demand.
• STB Interoperability and Range - The set-top box technology deployed at the consumer’s residence to enable IPTV applications and services. This includes the diversity of STB options and the ability to interoperate with requisite video networking protocols such as MPEG4/H.264 encoding.

Anatomy of a Solution Assessment

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Solution Assessment Competitive Landscape Chart

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