Mobile World Congress 2009

ZTE Unveils Unified Service Development and Management Solution

| Feb 13, 2009 | IP Services Infrastructure | Show Update

| Analyst: Joe McGarvey

Current Perspective: Positive/Neutral Vendor Importance: Moderate/High Market Impact: Moderate

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Event Summary

February 12, 2009 – ZTE released the Unified Open Environment (UOE) platform, which is designed to make it easy for telecom operators to develop and offer new mobile services and stay competitive. The ZTE UOE is aimed at addressing future global demand for network expansion and application development. The UOE is made up of two separate modules: the open module service capability and the service development environment.

Analytical Summary

• Current Perspective: Slightly positive on ZTE’s introduction and release of its Unified Open Environment (UOE) platform, as the architecture from the company’s Value Added Services (VAS) product division provides operators with a unified approach to developing and managing services, as well as working with third-party services and content providers. The platform provides a dual-purpose management and development environment that can be leveraged by operators to create internal services that compete with offerings from other operators or Internet-based service providers or that can be leveraged by IT developers and others third-party developers to create services that run over the operator’s network. The announcement suffers slightly in that it lacks details about the service creation environment and if the UOE is designed to augment ZTE’s service delivery platform (SDP) offering or replace it.

• Vendor Importance: Moderate to high to ZTE, as the equipment maker needs to show its participation in creating architectures and tools that assist operators in increasing the breadth of their service offerings and the agility of their networks to introduce new services and tap into new revenues. Though the UOE announcement only includes passing information about Web services exposure and third-party management, two crucial components to an SDP, ZTE touches on the major points of empowering operators with the ability to develop and manage a broad set of content and services. In that respect, ZTE makes an important step in promoting its SDP offering through the release of the UOE platform.

• Market Impact: Moderate on competitors in the SDP market, as ZTE’s announcement does not provide enough depth to show where the company’s service creation and service delivery strategy differentiates with those of leading players in the market, such as Alcatel-Lucent, Ericsson, Huawei and NSN. That the UOE announcement focuses on the creation of services by operators as much as third parties is likely to push competitors into positioning their products as being more focused on service enablement than service creation.

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Current Perspective

Competitive Positives and Concerns

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