The Cable Show 2008
Thomson Shows It Really Wants More U.S. Cable Operator Business
| May 21, 2008 | Digital Media Infrastructure | Show Update
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Analyst: Ron Westfall
Current Perspective: Positive
Vendor Importance: High
Market Impact: Moderate/High |
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Event Summary
May 18, 2008 -- Thomson announced a series of new conversion, adapter, and access products and it is exhibiting a number of its network headend and access solutions this week at the National Cable and Telecommunications (NCTA) show in New Orleans. The announcements underscore Thomson’s continued focus on innovating and delivering solutions that enable cable operators and MSOs to take the bandwidth benefits of all digital networks, build compelling triple and quad-play services, and leverage the speed and capacity of data over cable to offer services that are future-proof, drive up ARPU, and reduce churn.
Analytical Summary
• Current Perspective: Positive on Thomson using the NCTA Cable Show to promote aggressively its new digital media and cable infrastructure products designed specifically for U.S. cable operators. The new product offerings, ranging from digital headend (HE) enhancements to new customer premise equipment (CPE)-based offerings in the analog to digital (ATD) conversion, set-top box (STB), cable modems, and home entertainment platform areas, prove Thomson can potentially play a more strategic role in U.S. cable operator decision making during 2008-09 and beyond.
• Vendor Importance: High to Thomson, as it needed to introduce new video networking products and solutions purpose-built for U.S. cable operators in order to capitalize on their ongoing transition toward all-digital networking over more open standards. The ViBE/NetProcessor encoding and content distribution and SmartVision video server enhancements complement its already existing strong suit on the HE side with the new DC19220 STB, ATD converter, DCM475 cable modem, DHG575/DHG537 embedded multimedia terminal adaptors (eMTAs), and the Thomson Advanced Cable Gateway home entertainment platform performing the same function on the CPE side.
• Market Impact: Moderate to high on the overall digital media infrastructure side of the U.S. cable market, as Thomson has the proven portfolio assets and market share positions within both the digital media infrastructure and cable infrastructure markets to oblige rivals to take specific heed of Thomson’s new U.S. cable product offerings with both product development and sales and marketing responses.
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Competitive Positives and Concerns
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