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Complimentary Advisory Report

Carrier Music Streaming VAS and Partnerships: Emerging Models and Business Rationale

| April 4, 2013 | Consumer Services |
| Analysts:
Emma Mohr-McClune, Service Director, Consumer Services Global
Deepa Karthikeyan, Senior Analyst, Consumer Services U.S.

A significant number of carriers across Europe and beyond have now launched a music streaming service in partnership with a third-party provider, either white-labelled or co-branded, and with a great deal of variety in service model and strategic purpose. Most services target loyalty promotion. Others aim to improve data attach rates, by incentivising WiFi-reliant smartphone owners to upgrade to a data bundle.

Other carriers are leveraging opportunities around market footprint expansion, OEM-offset and potentially new reseller revenue as emerging ‘try-before-you-buy’ music streaming service models evolve. This advisory reports looks at the various carrier incentives and service models in play today in Europe and the U.S.

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