Current Analysis
Markets We Cover Solutions & Tools Who Can Benefit Custom Solutions
Consumer Services Europe
Complimentary Advisory Report

Tablets and Tether:
Made for Each Other?

| Oct 6, 2011 | Consumer Services Europe
| Analyst: Emma Mohr-McClune, Research Director, Consumer Services Europe

To date, European operators have taken a variety of approaches to the tether question. Whereas some attempt to ban tethering within their smartphone plan terms and conditions and encourage premium option sales, others are promoting the practice to encourage smartphone customers to keep upgrading along a tiered data path. In the coming weeks, tablets are anticipated to come into focus, both in the operator and IT reseller channels, and this looks set to trigger some rethinking on tether and its alternatives.

‘Tethering’ refers to the practice of sharing the cellular Internet connectivity of a data-enabled mobile phone with a second device, most usually a PC or tablet, via Wifi, Bluetooth or a USB cable. For the end user, this represents a cost-saving opportunity to aggregate mobile data spend on a single plan by effectively turning the smartphone into a modem or wireless router. To date, few operators have published, or even given a rough indication, of the growth of tether traffic within their mobile data volumes, although it is recognized that in some regions – notably the US – the tether uptake curve is steep. This has been driven in no small part by the rise of free tether apps such as PdaNet (over four million downloads and counting, according to developer June Fabrics) or EasyTether which allow users to remove the ‘tech complexity’ in establishing such a connection, but also by Android and iOS smartphone software updates facilitating tether.

Fill out the following form to download this report 
Note: * indicates required fields
First Name: *
Last Name: *
Job Title: *
Company: *
Company Email Address: *
Country: *
Current Analysis offers daily, tactical analysis with recommended actions
to help you Outsmart your competitors and win more business!
Check here if you would like to set-up a free demonstration
featuring complimentary sample reports
Enter your phone number here:
Twitter Handle: (optional)
Security Filter *
Enter number shown to right:  
PRIVACY: Current Analysis will not disclose any personal information about you unless we are required to do so by law.

| Client access | More information on Consumer Services Europe


Current Analysis Inc, a wholly owned subsidiary of GlobalData Plc © 2016