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Marketing LTE:
Early Service Trends in Europe

| Oct 11, 2011 | Consumer Services Europe
| Analyst: Natasha Rybak, Principal Analyst, Consumer Services Europe

Commercial LTE services for consumers have been available in Europe since 2009, when Telia first introduced them in Sweden and Norway. However launches accelerated late in 2010 through 2011, and there are now several examples in play.

This report examines current commercial LTE offers targeted at consumers, comparing products, positioning and market messaging, as well as looking at how some of the older services have evolved over time.

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