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Complimentary Advisory Report

High-Value Reward Programs: Keeping High-Spenders Happy

| August 26, 2010 | Consumer Services Europe
| Analyst: Emma Mohr-McClune, Research Director,
Consumer Services Europe


Click here to download report (100 KB PDF)

The loyalty market is undergoing segmentation, as operators evolve ‘exclusive clubs’ to coddle and retain their very highest-spend customers. Although still relatively rare, loyalty campaigns which recognize high-spenders in the consumer market have gained in profile over the last year, with a new emphasis on support differentiation, early device upgrade privileges and after-sales care. This advisory report surveys ten of the highest-profile programs for high-spend telecommunication consumers in Europe, with recommendations.

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