Companies We Cover
Enterprise Mobility - Europe
In-Depth, Unbiased Company Assessments
Enterprise Mobility - Europe
| Available Company Assessments | Report Contents | About Company Assessments | How to Get Company Assessments |

About Company Assessments
Current Analysis Company Assessments deliver a unique perspective on a company’s position in a market based on its strengths, weaknesses, momentum, and vision.
Our industry-recognized analysts are trusted as providers of tactical, actionable competitive research. Their Company Assessment reports are based on analysis of news and product announcements, financial and stock market information, industry forecasts, technology developments, and their own in-depth knowledge of the industries they cover.
How to Get Company Assessments
Vendors competing in the markets we cover can read Company Assessements with a subscription to the Current Analysis CurrentCOMPETE Competitive Intelligence Platform.
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Purchase and download Company Advisor reports online.

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More on Enterprise Mobility - Europe | Coverage Description | Analysts | Sample Competitive Intelligence |
| Companies | Markets | Products | Intelligence Report Summaries | | Client Access |
. Available Company Assessments 

BT
BT Global Services has on paper a solid enterprise mobility value proposition. However, BT GS has been too quiet about its broader portfolio and mobility credentials. A planned re-launch of its managed mobility services should help the cause. (8/7/2009)
| Client Access | Purchase Advisor Online: Price $495 | Go to IT Connection |

Fiberlink
Fiberlink remains focused on value-added services and security, while working on flexibility to serve multiple market segments. However, the market is increasingly competitive due to growing pressure from other global players. (9/2/2009)
| Client Access | Purchase Advisor Online: Price $495 | Go to IT Connection |

FreeMove
FreeMove is slowly developing its value proposition by enhancing its central reporting and mobile data roaming pricing scheme. However, to improve its marketing story more activities and value-added services are needed to get ahead of rivals. (6/18/2009)
| Client Access | Purchase Advisor Online: Price $495 | Go to IT Connection |

iPass
iPass is a global provider of services to unify enterprise mobility management with strong partnerships and innovative service bundles. Long term plans include an updated delivery platform, 3G focus and deeper installed base penetration programs. (10/20/2009)
| Client Access | Purchase Advisor Online: Price $495 | Go to IT Connection |

KPN
KPN is building a more focused B2B strategy across its subsidiaries targeting SME/SoHo segments. For pan-European business and outside of the BeNeLux, market traction rests on the shoulders of KPN’s “Sympac” capabilities to deliver. (7/13/2009)
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KPN Managed Mobile Solutions (formerly Sympac)
Sympac scaled back to focus on local MNCs with European requirements and is now officially branded under the KPN banner. Getronics is also in the mix and a global partner is expected to be announced soon to address mobility internationally. (7/17/2009)
| Client Access | Purchase Advisor Online: Price $495 | Go to IT Connection |

Nokia
Nokia changed its approach in the business segment from a direct role to one leveraging industry-leading partners for business solutions. While less of a presence in the U.S., it remains a strong force in the global enterprise mobility segment. (12/3/2009)
| Client Access | Go to IT Connection |

Orange Business Services
Orange Business Services is doing well in the enterprise mobility space with several services being threatening to key rivals. However, to sustain its position more initiatives are required including a clearer strategy for mobile applications. (7/15/2009)
| Client Access | Go to IT Connection |

T-Mobile
T-Mobile needs to improve its joint operations with Deutsche Telekom’s fixed divisions when addressing both SMEs and large enterprises. T-Mobile also needs to work to refresh FreeMove’s MNC portfolio as part of its pan-European strategy. (8/11/2009)
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Telefónica Multinational Solutions
Telefónica is a major global player with extensive assets and infrastructure, but faces challenges in integrating and managing diverse operations and substantially raising its profile among multinationals not based in Spain or Latin America. (11/13/2009)
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Telefónica O2 Germany
Telefonica O2 Germany combines the fourth largest mobile operator with a solid national IP network and local access capability. Despite having the weight and credibility of the Telefonica group, services have yet to gain momentum. (10/26/2009)
| Client Access | Go to IT Connection |

TeliaSonera
TeliaSonera is a player in mobile business services and with FreeMove. However, organisational changes have made its business value proposition unclear. This challenges the telco’s ability to sustain its Nordic position in the business segment. (4/22/2009)
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Vodafone Global Enterprise
Vodafone Global Enterprise has improved its position with standard SLAs for mobility services and with its VTM service. In essence, VGE has executed well, and it needs to continue being a good partner in order to drive managed mobility revenues. (2/4/2010)
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Vodafone Group
Vodafone has launched new UC services in the UK and acquired fixed assets that truly move it closer to being a converged service provider, but follow through on marketing and channel strategy are next up. (11/19/2009)
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. Company Assessment Report Contents
  • Sections
    • -Company Description
    • -Current Perspective
    • -Company Market/Sales Strategy
    • -Company Strength
    • -Company Weaknesses
    • -Recommended Competitor Action
    • -Recommended End User/Customer Actions

    Page count: 5-6 pages

  • Publication date: See date at end of summary.
          Reports are updated three times a year

  • Description of Sections
  • Company Description
    • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
  • Current Perspective
    • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
  • Company Market/Sales Strategy
    • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
  • Company Strengths & Weaknesses
    • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
  • Recommended Competitor Actions
    • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
  • Recommended End User/Customer Actions
    • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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. Guide to Company Ratings

Current Perspective

Overall company assessment relative to competitors across all markets in which they compete.

Very Positive: Company has strong position now, or on way to certain success if continue to execute as planned. Leader in multiple areas (e.g., product quality, market share, distribution channels, lower cost)
Positive: Positive opinion on firm, technology, products/services and/or management team. Well-positioned now and could be strong competitor in the near future.
Neutral: No strong opinions regarding the company. Can occupy niche or segment that is relatively stable.
Negative: Losing ground in multiple areas, must take corrective actions immediately in order to prevent total failure (e.g., bankruptcy).
Very Negative: Decreasing sales, slipping market share, delayed product or services cycles. Can’t overcome current problems within the next 12 months.
Status

Relative position of the company against its competitors.

Mature: In business long enough to have legacy product/ service base, and stable customer base.
Established: Stable product and/or service base – and stable customer base – can survive market turmoil.
Emerging: Delivering actual product but still a relatively small player in the market.
Startup: Pre-product or service.
Momentum

General direction of the company relative to others in the industry.

Very Positive: Quickly establishing a market-leading position in both sales and industry-buzz.
Positive: Gaining market share, gaining positive perception among market watchers (investors, customers).
Neutral: Holding steady, no real gain or decline in market movement.
Negative: Beginning to lose market share and market leadership (perceived or actual).
Very Negative: Steep decline in market share or industry leadership (perceived or actual).
Future Vision

How well the company understands the direction of the market, including customer requirements, business and social changes and innovation.

Very Positive: When company talks, market listens carefully. Offers innovations consistently and management team respected for ability to shape markets.
Positive: Clearly communicates overall vision and plans for the market, occasionally offers ground-breaking direction to the overall market.
Neutral: Neither market leader nor follower, company’s communication of vision is uninspiring.
Negative: Poor communication and/or execution of strategic vision. Changes “vision story” frequently, appears indecisive on how to approach market(s).
Very Negative: Consistently follows the market leaders, fails to communicate strategic vision, very little understanding of customer and market requirements.

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About Current Analysis Company Assessments
Current Analysis Company Assessments deliver a unique perspective on a company’s position in a market based on its strengths, weaknesses, momentum, and vision.
Our industry-recognized analysts are trusted as providers of tactical, actionable competitive research. Their reports are based on analysis of news and product announcements, financial and stock market information, industry forecasts, technology developments, and their own in-depth knowledge of the industries they cover.
How to get Company Assessments
Vendors and Resellers competing in the markets we cover can read Company Assessements with a subscription to our CurrentCOMPETE Competitive Intelligence Platform.
Click here to sign up for a demo of our CurrentCOMPETE Competitive Intelligence Platform
IT Professionals and other buyers of IT equipment and telecom services can read Company Assessments with a subscription to IT Connection.
Click here to visit the IT Connection Web site and sign up.
• Company Advisor reports can be Purchased Online. They provide a thorough analysis of a company’s capabilities, market challenges, sales strategy, strengths and weaknesses, and recommended competitor and end user actions.
Look for the Purchase Advisor Online links.



Current Analysis provides Competitive Response solutions that enable companies to effectively anticipate and counter competitive threats, and win more business. This is achieved through the rapid delivery of tactical, actionable intelligence to help fast-paced companies compete in highly volatile markets.
Click here to sign up for a demo of our CurrentCOMPETE Competitive Intelligence Platform


IT Connection is the Web’s new premier source of unbiased analysis and assessments of IT Equipment and Telecom Services. We help you assess potential technology solutions to your business problem, create a short list of possible suppliers to choose from, and make an efficient and informed buying decision.
Click here to visit the IT Connection Web site and sign up.

 
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