Aastra
A strategy of growth through acquisition has served Aastra well in the past few years, creating a business with considerable reach in the communications market. It now needs to simplify its product portfolio and create more brand awareness. (3/15/2010)
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Aspect Software
Its partnership with Microsoft has breathed new life into Aspect, helping to broaden its service offerings and dovetail with Microsoft UC initiatives. But competition with larger services firms could cool otherwise hot new technology initiatives. (3/12/2010)
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Avaya
An expanded portfolio and base of resellers are among the chief benefits of Avaya’s acquisition of Nortel’s enterprise business. But the company now has its work cut out for it with integrating new products and processes into its own. (3/11/2010)
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BT Global Services
While the economy has been good to the CRM division of BT Global Services, overall, the company is struggling to get a better handle on its cost structure, and as a result, the company is not in the most competitive position today. (8/24/2009)
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Cisco
Comfortable with the prominent role it has created for itself in the telephony market, Cisco is branching out into video, social networking, and related areas. Cisco has its work cut out for itself exciting customer interest in these new areas. (3/12/2010)
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CosmoCom
CosmoCom is a competitive company with a positive future. Known for its hosted contact center solutions, its success in the CPE segment has stayed under the radar. But its success in the enterprise may be constrained by its own history. (8/7/2009)
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Genesys
Genesys’ adaptable contact center should keep it very competitive in the large contact center market and popular with many hosted contact center service providers. But its reliance on a direct sales force may limit some new market opportunities. (11/30/2009)
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Interactive Intelligence
Interactive Intelligence has done a respectable job in building a name for itself in the North American contact center solutions market. However, difficulties in marketing its software-based PBX is proving an ongoing frustration for the company. (3/12/2010)
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Mitel
Having quickly integrated Inter-Tel products and services with its own portfolio, Mitel is a dominant force in the SMB communications solutions market in North America. But it is also a very obvious target that all competitors will be gunning at. (3/12/2010)
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NEC
The latest NEC reorganization promises to broaden NEC’s solution set and deliver new sales opportunities, though how well the company executes on the strategy remains to be seen. (3/15/2010)
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Shoretel
ShoreTel offers a competitive contact center solution and is growing in some markets. However, it has yet to prove its ability to grow outside its distributed SME customer demographic as well as in emerging markets. (2/10/2009)
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Siemens Enterprise Communications
With R&D, marketing and sales initiatives centered around a set of next-generation communications software, Siemens Enterprise is more focused than ever before. The company now needs to prove customer and resellers are as focused on its offerings. (3/12/2010)
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• Sections
  • -Company Description
  • -Current Perspective
  • -Company Market/Sales Strategy
  • -Company Strength
  • -Company Weaknesses
  • -Recommended Competitor Action
  • -Recommended End User/Customer Actions

  Page count: 5-6 pages

• Publication date: See date at end of summary.
        Reports are updated three times a year

• ---

  Description of Sections

• Company Description
  • Up-to-date look at what markets the company competes in and what it brings to those markets. Coverage includes: main product lines, important partnerships, key clients, recent sales wins.
• Current Perspective
  • Our analysts give their assessment on whether or not the company has the technology, products & services and management team needed to compete in its markets.
• Company Market/Sales Strategy
  • What are the company’s value proposition and key differentiators. How it positions itself in the market, and against its competitors. And what are its target audiences.
• Company Strengths & Weaknesses
  • Unique tactical competitive analysis based on the specific tactics that a company is using, and in-depth analysis of its products and capabilities
• Recommended Competitor Actions
  • Who are the company's main competitors, and what actions we can expect from each competitor or the market at large.
• Recommended End User/Customer Actions
  • How customers (either end users or purchasers of this product for resale/bundling) should view the company. Should customers consider purchasing products/services from this company? What specific actions or questions should the customer pursue during negotiation phase?

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