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INTELLIGENCE REPORT SUMMARIES
Consumer Portal
Date  Report
Jun 8
Connectivity and content bundles continued to be a key focus for service providers, with a clear trend towards simpler, more flexibly configurable options and models. Internet plus entertainment bundles featured in nearly half all offers.

May 15
Cox continued leveraging its home security service aggressively in April, adding four new security service bundles. Verizon partnered with Samsung for a new and differentiated bundle incentive approach.

Apr 13
Mobile challengers remained challenged compared to integrated fixed-mobile rivals in Q1 2018, while the specific targeting of families and digital natives, zero-rated data usage incentives and content-related VAS remained positioning priorities.

Apr 11
Connectivity remained the most commonly bundled service, featuring in 99% of featured offers in March. Home automation/IoT adoption and continued demand for streaming services assures this trend isn’t going anywhere any time soon.

Mar 9
The average advertised MRC of a U.S. quad-play bundle was around $155 (USD) for February; with pricing on the rise, there is plenty of room for disruption in this market.

Feb 9
Connectivity and content service bundles continued to dominate multi-service portfolios in January. Average advertised MRC for January were down slightly from the previous month; a slow-roll, but ongoing trend.

Jan 16
Mobile-only players struggled to compete with integrated rivals in Q4’s European fixed-mobile data market, while specific targeting of families and digital natives, zero-rated usage incentives and content-related VAS were positioning priorities.

Jan 3
Cord-cutting continues to be a major disruptive force in the U.S. consumer market. With service and content providers like T-Mobile planning an all IP-video release, 2018 is shaping up to be a continued battle for pay-tv providers.


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